Global brand ambassador and international tennis champion Roger Federer is the star of JURA’s Australia’s 2019 digital campaign. The Swiss coffee machine brand produces innovative and sustainable machines that use freshly ground beans to make the highest quality coffee, all at the touch of a button.
Managing Director of JURA Australia, George Liakatos says, “We’re so proud to have such a respectable and talented man as Roger to be our Global Brand Ambassador. It’s always a pleasure to work with him and we’re looking forward to launching our new ENA 8 machine into the Australian market this month.”
When asked about filming the TVC which shows Roger interacting with a robot who tries to offer him coffee made from a pod, he said, “It was good fun, I really enjoyed it. Shooting for JURA is always fun and super organised as you can imagine.”
If you’re wondering how a tennis champion enjoys his coffee, Roger said, “I usually have three to four JURA coffees a day, one always when I wake up in the morning and on match days I always have one after lunch, about an hour before my match. I enjoy a Cappuccino in the morning and an Espresso after a meal, sometimes a Ristretto just to mix it up.”
You can watch his digital campaign here: http://bit.ly/RogerFedererJURA