Did you know that between 58-60% of women are purchasing colour cosmetics in Australia, yet only 5% are buying brushes?In order to educate media and influencers, and in turn consumers, we hosted a fun and educational seminar and makeup masterclass with Sarah Laidlaw to open up the conversation.

Sarah explained the importance of using the right makeup tools to over 75 guests and why everyone should ditch their fingers and tool up with Real Techniques instead.

We achieved over 186 social posts and 72% of guests posting within 48 hours. The #RTtoolup campaign generated over 5,269,188 impressions from online and social coverage.