We organised a press conference event from strategic creative idea generation, through to planning and execution at the iconic beach location of Bondi at Australia’s oldest Surf Life Saving Club.

We secured an exclusive first reveal live on Channel 7’s Sunrise on the morning of the press conference.

Through our strong media relationships, we had amazing event attendance including; 7 News, 9 News, Ten Eyewitness News, 60 Minutes, ABC, NSW Government – Department of Primary Industries, Coastal Watch, White Horses, Wentworth Courier, Ripcurl, Sporteluxe and more.

As a result of the press conference, we achieved four fantastic TV segments introducing the new FREEDOM+ Surf product: 7 News, 9 News, Ten Eyewitness News & ABC News 24. We also achieved a number of stories across print and online new outlets: Daily Telegraph, news.com.au, Sydney Morning Herald and more.