Natural Health Company launched a new vegan-friendly protein powder with included superfoods – Organic Fusion. We were tasked with creating a unique and interactive event idea and bringing it to life, with the ultimate goal of making it ‘Instaworthy’!

We hosted the ultimate smoothie bowl making masterclass for media and influencers and engaged Better Homes & Gardens Food Stylist, Elle Vernon, to lead the class. Elle took the class through every step from bowl design selection, slicing and dicing, smoothie making and food placement, to styling the perfect smoothie bowl flat lay shot for Instagram with a range of props and lighting at hand.

Strong media and influencer placement with over 130 pieces of coverage within 7 days! 87% of guests featured the product within this time. We reached a total of 1,682,296 impressions!

Amazing event feedback – Thank you SO MUCH for such an incredible event last night – honestly, I woke up still buzzing. Best event I have ever been to! – @hollie_azzopardi