JURA ENA 8 Series Launch

In March, Swiss manufacturer JURA launched their new range of fully automatic professional coffee machines, the ENA 8. We were tasked with creating an engaging and immersive event to showcase the modern and sleek design and colours of the new ENA 8 range and to drive awareness, editorial coverage and social mentions.

We hosted the event at Christopher Hanna’s luxury bar (not to mention, a hidden gem!) Four separate stations were set up to display the elegance and simplicity of JURA’s machines, each complete with an iPad and JURA app allowing guests to get hands-on with brewing their own coffee at the touch of a button.

Our guests were also treated to canapés and four signature cocktails expertly prepared by Christopher Hanna’s bartenders, to reflect the colours within the ENA 8 range – Nordic White, Sunset Red, Metropolitan Black and Massive Aluminium.

Over 40 guests attended the event, including Appliance Retailer, INSTYLE, Woman’s Day, Daily Mail Australia and Finder.com.au. The event successfully generated over 640,000 social impressions, more than 8,195,000 media impressions and over 72 pieces of coverage across traditional and digital platforms.