We introduced the next generation EcoTools makeup tool range with key beauty media and influencers, along with eco-enthusiasts and passionate vegans, in line with the 10^th Anniversary of the brand.

With launch events in Sydney and Melbourne, we had strong media and influencer attendance across both cities with over 100 guests in total. We achieved a total combined reach over 2,000,000.

We achieved over 210 social posts and an additional 150 pieces of coverage post-event from social posts to blog posts, vlogs, product reviews and makeup tutorials on YouTube.

As a result of the 10th Anniversary activities, EcoTools experiences an increase in sales by 400% with a clear spike in sales transactions during the launch month.