dermaviduals

2018 was a huge year for bespoke skincare brand dermaviduals.

The team at 360 PR consistently worked hard to distribute monthly media kits and releases featuring news and new products from dermaviduals, organised quarterly media appointments with top tier media and social influencers and continually leveraged our extensive beauty and lifestyle media contracts to successfully generate 239 pieces of coverage.

This total of 239 in the calendar year of 2018 included 161 pieces of coverage in Australia and 78 pieces in New Zealand. This extensive coverage resulted in more than 19 million impressions in Australia and 6 million in New Zealand, ultimately achieving a massive 546% more coverage than in 2017!

We secured coverage across prominent Australian publications including ELLE, Woman’s Day, Good Health Magazine and Marie Claire online. Across New Zealand, dermaviduals was featured in the likes of Women’s Weekly, Beauty NZ Magazine and M2Woman.

A great success – we look forward to kicking new goals and exceeding last year’s results in 2019!