Key beauty, lifestyle and parenting media, bloggers, social and celebrity influencers attended the BodyPlus Skin Oil Sydney launch breakfast at 12 Micron, Barangaroo.

Products were displayed beautifully with on-brand orange florals throughout to ensure an ‘Instagrammable’ setting. Journalist and well-known Australian presenter Deborah Knight hosted the event, highlighting the key benefits and points of difference in comparison to other oils on the market.

The goal of the event was to generate new awareness about the importance of using the right skin oil, educate on the brand story and to drive consumer trial and achieve over a million impressions.

Over 50 guests attended including ELLE, 9Honey, Daily Telegraph, Beauty Heaven, That’s Life, Take 5, Professional Beauty and more. As a result of the event, we achieved 158 social posts within 7 days, generating over 1,956,443 impressions!