When JURA Australia celebrated 10 years of business in Australia, they also officially opened their new Melbourne-based head office and innovative hospitality centre.

To celebrate, JURA hosted an event with staff, retailers, industry contacts and other relevant stakeholders, a meet and greet with JURA’s Global Brand Ambassador Roger Federer and the opportunity to watch a live interview in the lead up to the Australian Open.

We managed the PR and media relations element of the launch, inviting relevant media by leveraging our strong relationships and being creative to produce as much media coverage as possible with limited time access to Roger.

In the end, we secured some impressive results! Within 48 hours of the event, we generated 34 pieces of coverage resulting in over 13,961,857 impressions.

Working alongside Roger Federer, we engaged Erin Molan as event host and the 9 NEWS crew to film the live interview on stage in front of all our lovely guests. The story featured on the 9 NEWS 6pm bulletin, Channel 9 Today Show the following morning and then for a third time one the 9 NEWS 4pm bulletin.

The 10 Years of JURA Australia story also featured across The Herald Sun, nine.com.au, Applicant Retailer, Australian Open Online, Communicaffe International, BeanScene and a number of social media accounts.