On Wednesday the 24th of July 360 PR hosted the UpCircle Beauty Launch at The Grounds of Alexandria. The sit-down breakfast with key beauty and lifestyle media, bloggers, social and celebrity influencers to celebrate the launch of its highly anticipated skincare range in Australia was a great success.
Crafted from coffee grounds, a beauty solution discovered at the bottom of a coffee cup, the highly anticipated UpCircle skincare range launched in Australia recently. The UpCircle range is 100% cruelty-free, organic, repurposed, recyclable, vegan, sustainable, ocean-friendly, palm-oil free, handmade from all-natural and unique ingredients, and made in the UK.
Beautiful product and greenery displays showcased the UpCircle range in the most visually appealing way, alongside the key ingredient of coffee.
Chemcorp Pty Ltd brand manager, Sylvia Lechowicz, said she was thrilled about introducing UpCircle to the Australian market, before providing more information about the organic, repurposed, recyclable, sustainable, ocean-friendly, vegan and cruelty-free line. “We are very excited to be introducing UpCircle to the Australian beauty market. With a vision of leaving the world in a better condition than when we found it, we are pleased to grow a brand our team so strongly believes in. We think Australia will fall in love with these fun and beautiful products and brand values very quickly!” says Sylvia.
London based siblings behind the brand creation, William and Anna Brightman, found that the level of antioxidants in coffee gets higher after it has been brewed, which is why their products are perfect for all skin types. Using the highest-quality Arabica coffee, the grounds retain their quality after they have been turned into beauty products.
After trialling the products and finishing their generous breakfasts, everyone left with a goodie bag filled with the new UpCircle range.
Products launched:
Body Scrubs (available in three variants: Tangerine, Peppermint & Lemongrass)
Face Scrubs (available in three variants: Coffee & Floral Oils, Coffee & Herbal
Oils and Coffee & Citrus Oils)
Soap Bars (available in two variants: Fennel & Cardamon and Cinnamon & Ginger)
Facial Serum
UpCircle is available online www.RY.com.au, www.LookFantastic.com.au, www.FacialCo.com.au, and www.upcirclebeauty.com.au
Images credit: Photographer Esteban La Tessa / @estebanlatessa_photographer.