We are thrilled to announce 28 BLACK, the “better for you” energy drink, as the newest addition to our portfolio of health and lifestyle brands.

28 BLACK is a premium, taurine free option for those who are looking for a more natural alternative to their current brand. The key difference with 28 BLACK is that they use natural caffeine and do not add taurine (a synthetic ingredient found in other Energy drinks), preservatives or artificial colours or flavours to their drinks.

We will be working closely with the 28 BLACK marketing team headed up by Katrin Graebner to grow awareness and trial of the brand in Australia.

For further information on 28 Black, please click here.