11 January 2018
What an experience! This week we worked alongside our client JURA Australia to pull off the media components of their new headquarters official launch event with Roger Federer the man himself as Global Brand Ambassador.
The event celebrated the JURA Australia's 10th anniversary as Roger officially opened the new head office in Melbourne with our wonderful Australia team, the global team who had flown in from Switzerland and our fabulous event moderator Erin Molan.
The results? We secured over 30 quality features for JURA within 48 hours of the ribbon cutting, including three TV segments.
Roger has been the global brand ambassador for the Swiss fully automatic coffee machine brand since 2006. In 2018, he will feature in their new Australian TVC, print and digital campaign for the release of the highly anticipated JURA S8 machine, available from April 2018.